Popvil unveils Mermaid Glow collection
(Shanghai, China) Popvil, a rising star swimwear brand, recently launched its highly anticipated Mermaid Glow collection, featuring innovative fabrics that display different textures and glitter when exposed to light and water.
The collection consists of 21 new styles, including bikinis and one-piece swimsuits. Eight products from the collection are now available on the Popvil website, with two bikini sets selling out on the first day they were uploaded. The fabric for the Mermaid Glow collection was developed over a year through research and development, using thermochromic materials combined with glitter yarn to create a unique and shimmery look.
The choice of thermochromic materials for the fabric was a key aspect of the design process, with Popvil selecting organic reversible thermochromic materials for their higher temperature selectivity and brighter colors.
Rita, the chief designer of Popvil, explained that one of the technical challenges in creating swimwear with this type of fabric was achieving the right ratio to ensure a luxurious and glittering appearance.
The company has built a reputation for designing swimwear that meets the needs of customers who may not feel confident about their bodies, with many customers praising Popvil for its ability to provide coverage in problem areas while still looking sexy.
Over the past three years, Popvil has received positive feedback from customers who have purchased their swimwear, with many commenting on the flattering fit and tummy control provided by the designs.
The success of the Mermaid Glow collection, with two bikini sets selling out in one day, highlights the brand's popularity and innovative approach to swimwear design. With a focus on creating stylish and functional swimwear for all body types, Popvil continues to push the boundaries of fashion in the swimwear industry.
SOURCE Popvil